3 Local Strategies For Marketing in Seattle
What is the most effective marketing strategy in Seattle? The answer: digital marketing! If you’re looking for ways to increase digital marketing cost in Seattle, contact Jahandarpour.com which is the best digital marketing agency in Seattle. With digital marketing costs staying flat year-over-year, they have one of the lowest rates in the area.
For years, digital marketing agency Seattle has lagged behind the rest of the country. Companies have pulled out local advertising to save money, but local search and content marketing is still lagging behind. Today, almost every big brand is involved with digital marketing in Seattle, and consumers are more accustomed to online shopping than ever.
In a recent study by the Northwest Association of Advertising Agencies, digital marketing in Seattle ranks third out of all cities with at least 5 million residents. When you include mobile web usage, search results, text messaging, and social media, it jumps to second. Of the top 10 search results, seven come from local websites. The most popular searches in the area include mobile searches (cell phones + apps) and local searches (websites, blogs, local commerce). This makes it easy to reach your audience even if they don’t have a computer or access to a website.
As we continue to evolve our methods of finding information online, local SEO will continue to move into the forefront of digital marketing strategies. Many companies are pulling out local advertising in order to save money, but if you need to stay competitive you must keep up with the trends in the industry. While it used to be that local internet marketing meant running articles, coupons, and local ad campaigns, it is now much simpler to utilize content marketing and social media in order to get the word out. As more businesses become aware of the importance of local SEO, they are starting to use more local SEO tools in their marketing campaigns.
Some people aren’t comfortable with the idea of their business being marketed on a social media website, but when done correctly it can be one of the most powerful marketing tools available. Businesses can use Facebook, Twitter, YouTube, StumbleUpon, and other sites to gain exposure and credibility for their company. Once their business begins to grow, they can even employ SEO tools such as social media networking, pay per click, and content marketing to increase traffic and conversions. If your business is new or just getting started, it might be wise to tap into these types of tools in order to get the ball rolling and gain momentum in the local community.
Another digital marketing strategy in Seattle that is taking hold is the integration of social media into websites. For example, a travel agency in Seattle recently launched a Facebook application that lets customers interact with their partners before, during, and after their trip. The agency’s mission is to make customer service and travel fun by creating content that’s timely and engages their audience. Another local small business that’s taking advantage of social media is the Seattle Aquarium. They have created an interactive website that not only gives information about the aquarium, but also allows visitors to post photos and comments about the animals.
A third local business that’s starting to take advantage of social media opportunities is Sound Tours. Sound Tours hosts trainings that allow visitors to become experts in any aspect of music. In the training they learn to play a instrument, sing, play an instrument, and so much more. Once they complete the training, the business will take them on a day-long tour of downtown Seattle to teach them all about music and introduce them to local artists and musicians. The tours are free, interesting, and engaging.
One final digital marketing strategy in Seattle that is taking off is SEO for small businesses. There are literally tons of companies and businesses opening up every day. Because of this, SEO plays a huge role in helping these businesses get found online. As a result, when people Google a company or business they’ll see an SEO optimized website. If a business has a great SEO strategy it will appear higher when people search for that business online. In addition, a great SEO strategy can drive more targeted traffic to a website which will lead to more sales.